May 17, 2011 – So after yet another phone call from a concerned consumer, I have decided to update on the Piggy Paint debate that is at hand. A couple of months ago I refused to order the new formulation of Piggy Paint because it contained Methylisothiazolinone (Neolone 950), which is a toxic chemical ingredient.
Piggy Paint Claims to be Non-Toxic and Chemical-Free
So Piggy Paints mission was to make a nail polish that was natural as mud and I commend them for trying to make something that was safe for little ones to wear. However, I can not accept the fact that they do have toxic chemicals in their nail polish and still market to the younger children. Parents who may ordinarily not put nail polish on their children are doing so because they believe the marketing hype – but the truth is: Piggy Paint non-toxic nail polish does contain toxic chemical ingredients.
Their website claims:
“Piggy Paint is specially formulated from God’s natural ingredients and dries to a hard, durable finish. There are no toxic chemicals; it’s free of formaldehyde, toluene, phthalates, Bisphenol A, ethyl acetate and acetone. “
Now, a couple of months ago they changed their formula and included the toxic chemical Methylisothiazolinone which is now listed as Neolone 950 on their website. Methylisothiazolinone or MI or MIT is a common preservative that is often used to replace parabens.
What is Neolone 950 or Methylisothiazolinone?
Neolone 950 is the name for Methylisothiazolinone or MI or MIT. It is used as a preservative in cosmetics and is known to cause skin allergies, rashes, itching, hives, blistering and other forms of skin irrirtation. In-vitro studies showed it to be highly toxic to mammalian cells. In Canada the use is restricted and must no exceed the allowable dosages. In Japan, concentration limits exists when MI is used in combination with other ingredients.
Should Piggy Paint Use Toxic Chemicals Like Neolone 950 in Their Nail Polish?
Piggy Paint can do whatever they like with their nail polish and ingredients, but they should, at the very least, tell the consumers and retailers what they are doing. By branding their product as safe and natural, they are gaining trust from consumers and retailers and running the risk of misleading them.
From my point as a retailer, I was not impressed when I got my re-stock of Piggy Paint and noticed the new ingredients on the labels. I was not informed by Piggy Paint that the formula had changed and had it not been for me ordering new colors, I never would have checked the ingredients since it was a product I had been selling for two years.
Piggy Paint should tell their retailers, who ultimately are gaining consumer trust and putting their own reputation on the line. If they wish to sell Piggy Paint, they should fully know what the product is all about.
For consumers, Piggy Paint should re-consider how they wish to market their product. Piggy Paint is safer than conventional nail polish – true! But saying it is as “natural as mud?” this may need to be modified slightly. The issue is consumers are smart and getting smarter! They know to do their research and read ingredients, so it’s only a matter of time before this blows up in someone’s face.
Piggy Paint Misleading Consumers and Retailers Saying Nail Polish is Non-Toxic
With the addition of Neolone 950 or MIT, I can’t see how Piggy Paint can really call it’s nail polish non-toxic. Neolone 950 or Methylisothiazolinone is listed as a 6 for EWG rating. It is toxic and should be referred to as such.
Piggy Paint non-toxic nail polish Ingredients: Water, acrylates copolymer, butoxy diglycol, Neolone 950. May contain mica, red 34 lake, ultramarines, titanium dioxide, iron oxide pigments.
The more calls I get from consumers, the more I know Piggy Paint is aware of this situation since consumers tell me they’ve already complained to Piggy Paint. They may soon change the way they market their product and in doing so, the consumers will at least know what to expect when putting the nail polish on their child or infant.
I commend the owner for wanting to make a safer nail polish, I really do. And I loved working with Piggy Paint for the last couple of years. But my mission is to provide the safest products I can find and when Piggy Paint added the chemical MIT to their mix, it meant I could no longer endorse Piggy Paint in my store.
The problem out there is too many companies are green-washing their products and claiming they are natural and safe and many consumers believe the claims. By stepping back a bit and calling this nail polish “the safer nail polish” you would not be misleading anyone and could feel right about how you are presenting this product to consumers and retailers.
As always, I encourage consumers to do their research and try to find the best products they can. Nothing is perfect I suppose but sometimes it’s about choosing the lesser of the evils and going with the safest on the market – they key is in knowing what you are using and understanding what all the ingredients are – then you can make your decisions!
I always appreciate feedback and encourage you to contact Piggy Paint with your concerns, as I know they started their company with good intentions and feel they still want to provide the safest polish that there is – they just may have to do some modifications to get there.